For Businesses: Content Strategy & Consulting
You’re creating content, but is it delivering results? Many businesses struggle to turn content efforts into measurable growth. My consulting services are designed to solve that. I don’t just deliver documents; I partner with you to build a self-sufficient content engine that attracts your ideal customers and establishes you as an industry leader.
Drawing on my experience scaling a content team from 2 to 12 specialists and leading strategies that increased organic traffic by 70%, I provide a clear roadmap to turn your content into a reliable growth channel.
Our Consulting Services
1. Comprehensive Content Audit
- What It Is: We’ll perform a deep dive into your existing content across all platforms—website, blog, social media, and more. I’ll analyze what’s performing well, identify SEO gaps, assess content quality, and check its alignment with your business goals.
- What You Get: A crystal-clear, actionable report that shows you exactly what to keep, what to improve, and what to remove. You’ll stop wasting resources on ineffective content and gain a data-backed plan to maximize your ROI.
2. Data-Driven SEO Strategy
- What It Is: This is more than just a list of keywords. I develop a holistic SEO strategy focused on long-term, sustainable growth. This includes competitive analysis, technical SEO recommendations, backlink strategy, and a plan for building topical authority to make you the go-to resource in your niche.
- What You Get: A roadmap to increase high-quality organic traffic, rank for the keywords that drive conversions, and build a powerful online presence that your competitors can’t easily replicate.
3. Content Team Building & Scaling Roadmap
- What It Is: My specialty is turning small teams into powerhouses. I’ll help you structure your content operations for scale by defining roles and responsibilities, creating efficient editorial workflows, and establishing processes for hiring and training top talent.
- What You Get: A clear plan to build an in-house content team that is motivated, efficient, and capable of executing your content strategy without constant oversight. You invest in a long-term asset, not just a short-term campaign.
4. Strategic Editorial Calendar Planning
- What It Is: I’ll work with your team to translate your high-level strategy into a practical, actionable editorial calendar. We’ll map out content themes, plan specific pieces, and align the calendar with your marketing campaigns and business objectives.
- What You Get: An end to the daily “what should we post?” chaos. You’ll have a predictable pipeline of high-quality, relevant content that engages your audience and consistently supports your goals.
Ready to Build Your Content Engine?
If you’re ready for a more strategic approach to content, let’s talk. I offer a free, no-obligation discovery call to discuss your challenges and see if we’re a good fit.
For Teams: Interactive Workshops & Training
Your greatest marketing asset is a skilled and empowered team. My workshops are designed to move beyond theory and provide your employees with the practical skills and frameworks they need to excel. Each session is interactive, hands-on, and tailored to help your team build a more effective and efficient content engine.
Our Workshop Offerings
1. Content Strategy Essentials
- Who It’s For: Marketing managers, content leads, and team members involved in content planning.
- What They’ll Learn:
- How to define and map content to specific audience personas and buying stages.
- Techniques for competitive analysis to find and capitalize on content gaps.
- A framework for setting, tracking, and reporting on content marketing KPIs.
- Outcome: Your team will be equipped to build a cohesive content strategy that directly aligns with and drives your business objectives.
2. SEO for Writers
- Who It’s For: Content writers, copywriters, editors, and anyone creating written content for your website.
- What They’ll Learn:
- Core principles of keyword research and understanding search intent.
- On-page SEO best practices for crafting titles, headers, and body copy that ranks.
- How to write for both human readers and search engine algorithms effectively.
- Outcome: Your writers will become confident in their ability to create content that not only engages readers but also consistently drives organic traffic.
3. Building an Editorial Workflow That Works
- Who It’s For: Content managers, editors, and project leads responsible for content production.
- What They’ll Learn:
- How to design an efficient, end-to-end content workflow from ideation to publication.
- Best practices for using project management tools to ensure clarity and accountability.
- How to create effective content briefs and style guides to maintain quality at scale.
- Outcome: Eliminate production bottlenecks and inconsistent output. Your team will have a streamlined system that increases content velocity while maintaining high standards.
4. Integrating AI into Your Content Workflow
- Who It’s For: The entire content team, from strategists and writers to editors and social media managers.
- What They’ll Learn:
- How to ethically and effectively use AI for research, brainstorming, and outlining.
- Techniques for leveraging AI assistants to speed up drafting without losing your brand’s voice.
- Practical ways to use AI for content optimization, repurposing, and analysis.
- Outcome: Your team will learn to use AI as a powerful co-pilot, boosting productivity and creativity while upholding quality and originality.
Ready to Empower Your Team?
Invest in the skills that will drive your content marketing forward. Let’s discuss a workshop tailored to your team’s specific needs.
For Marketers: One-on-One Career Mentorship
My own career didn’t start with a marketing degree; it began with a pivot from mechanical engineering, a lot of self-study, and learning from early rejections. I know what it feels like to be ambitious but unsure of the next step. This mentorship program is designed to be the guide I wish I had—a direct line to a senior leader who can help you navigate your challenges and accelerate your growth.
This Program Is For You If:
This one-on-one mentorship is designed specifically for:
- Ambitious new graduates ready to land their first significant marketing role.
- Early-career marketers (1-3 years of experience) who feel stuck, overwhelmed, or unclear about their long-term career path.
What We’ll Work On Together
Our sessions are 100% tailored to your specific goals. Common areas we’ll cover include:
- Crafting Your Career Roadmap: Move beyond just having a “job.” We’ll map out your long-term career ambitions and define the concrete skills, experiences, and steps you need to take to achieve them.
- Resume & Portfolio Optimization: We’ll transform your resume from a simple list of tasks into a compelling story of your achievements, ensuring it stands out to recruiters and hiring managers.
- Interview & Negotiation Mastery: Walk into any interview with confidence. We’ll practice answering tough questions, articulating your value, and developing the skills to negotiate for the title and salary you deserve.
- Targeted Skill Development: Identify the high-impact skills (from advanced SEO to team leadership) that will get you to the next level, and create a practical plan for you to learn them.
How It Works: Choose Your Path
I offer two formats to fit your needs:
- The Strategy Session: A single, intensive 90-minute deep-dive call. Perfect for tackling a specific, immediate challenge like a major interview, a resume overhaul, or a difficult career decision.
- The Momentum Builder: A monthly mentorship package. This includes two (2) 60-minute calls per month, plus ongoing support and check-ins via chat. This is the ideal option for long-term growth, accountability, and consistent progress.
Ready to Invest in Your Career?
Your career is your most important project. Let’s build it with purpose and strategy.
ContentingLife 