My career hasn’t been a straight line. It’s been a journey of curiosity—from a mechanical engineering degree to discovering a passion for building websites, to leading content for platforms serving over 40 million users. I believe the best content, like the best life, is built with strategy, creativity, and a relentless desire to learn.

My Story

With nearly 12 years of experience in digital and content marketing, I am a proven leader in developing strategies that drive growth. My expertise spans SEO, content strategy, and team leadership across diverse industries, including SaaS, FinTech, and high-traffic online marketplaces.

I have a track record of building high-performing teams from the ground up, scaling a content department from just two members to a dozen specialists. My strategic overhauls have led to significant organic traffic growth, including a 70% increase through a single website content project , and I have successfully pioneered video marketing initiatives that generated 10% of company sales leads within five months. I hold a Master’s degree in Marketing Communication and Public Relations and am passionate about mentoring the next generation of marketing talent.

From Blueprints to Websites

In 2011, I graduated as a mechanical engineer, but my real education began at my first job. While working as a draftsman, I found myself drawn to our company’s online presence. On my own initiative, I taught myself Joomla and redesigned the entire company website. That project was my unofficial entry into digital marketing, and I was hooked.

Finding a Voice in Tech Media

I dreamed of writing for the biggest tech publications in my country. My first attempt failed, but I didn’t give up. I spent two years freelancing as a web designer before applying again. This time, I was hired. My proudest moment was being promoted to Editor-in-Chief for a new vertical, where I managed a team of writers and curated content from sources like Harvard Business Review and Bloomberg.

Building Engines of Growth

My passion shifted from writing content to building the systems that create it. As a Content Manager at an infrastructure provider, I had my best leadership experience: I grew our team from 2 to 12 people. I acted as their mentor, teaching them everything I knew about content, collaboration, and problem-solving. It’s where I learned that my greatest strength is supporting others and helping them grow.

Always a Student

My curiosity has never faded. It led me to pursue my Master’s degree abroad to deepen my understanding of marketing theory. Today, it’s leading me to master YouTube and share my knowledge with a global audience. I’m still learning, and that’s the most exciting part.

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My Philosophy